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Loewe wants to break the AIDS stigma, one T-shirt at a time

Loewe wants to break the AIDS stigma, one T-shirt at a time

An ally

Text: Jolene Khor


How do you defeat prejudice? By shining a light on it

David Wojnarowicz was a household name in 1980s East Village, Manhattan. As an artist, filmmaker and writer, Wojnarowicz's circumstance as an "outsider", a gay man who began life as a refugee with an abusive father, charged much of his artistry, which can be described as riveting to the point of haunting, pensive and honest. His creations — in broad brushstrokes comprising film, music, prose, performance art and installations — then already extolled for their political commentary, garnered further praise when he used his AIDS diagnosis as ammunition for activism.

Though Wojnarowicz has since succumbed to illnesses related to the syndrome, his work continues to be championed through various genres. A year after his demise, U2's third single from album Achtung Baby, 'One', featured Wojnarowicz's "Untitled (Buffaloes)" on its cover, with proceeds from its success going to AIDS research. Singing the same tune in 2018 is Loewe: the entirety of proceeds from the sale of its limited edition T-shirts, featuring a series of the artist's famed provocations, will go to Visual AIDS. The high-grade cotton crewneck T-shirts printed with four of Wojnarowicz's works from 1982 to 1990 (during the height of his AIDS activism), are produced on a limited run; less than 400 pieces per design will be produced.

See them below:

Available online at Loewe and Visual AIDS, and in stores at Dover Street Market (London and Tokyo), Printed Matter and the P.P.O.W. Gallery in New York. Also sold at selected Loewe stores worldwide.

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