The Singapore lingerie labels that will fulfil your bralette and loungewear needs
My cup runneth over
Gone are the days where underwear shopping in Singapore is defined by choosing from a range of nude, black and white Lycra Triumph bras at the department store. This by no means reflect contempt of the American brand, but instead, affirmation towards our local lingerie landscape that has flourished over the years — both in garment and label variety.
In the last few years, Victoria's Secret — perhaps the most prominent household name in the business — unveiled a whopping two-storey store on our shores, and local multi-label e-tailer Perk By Kate has gone from strength to strength, debuting a now sought-after in-house label. But that's not all. In interest of spotlighting our homegrown go-tos as well as up-and-comers, below, four local lingerie brands to get your bralettes, loungewear and everything in-between.
Good for: Bralettes in unique fabrication (read: not just lace), bodysuits, and a distinctive streetwise aesthetic to their designs.
2. PERK BY KATE
Good for: A selection of international lingerie brands, and an ever-expanding range of intimates from their in-house label which now includes three-way bralettes, maternity bralettes, sleepwear and custom pieces to boot.
3. SUSY + BAE
Good for: Padded bralettes, the answer to all unintentional #freethenipple moments and fuss-free sleep sets.
Good for: Focusing first and foremost on sleepwear, Maisonzhou is better known for their silk pyjamas — bridal sets included — but offer a modest range of bras to complement the former.