New to Singapore: The sustainable swim and summer brand taking responsibility from fabric to packaging
As much as we love the desktop to doorstep convenience our Net-a-Porters and Matchesfashion.coms afford, there are some products that prove trickier to purchase on-screen than in person. From the horse's mouth (that is, the menswear buyer of Browns Fashion), footwear largely falls in that category. And from sheer experience, bathing suits too require more legwork for the simple reason that nothing short of a perfect fit, lest a dip in the pool ends up divulging one's most well-kept secrets. So when a worthy player makes an entrance here in Singapore, it doesn't go unnoticed — especially when its also eco-friendly from the inside out.
Founded in the UK and freshly docked at local multi-label stores Edit Lifestyle and Colony Clothing, the green initiative, woven into its fabrics, is just the tip of the iceberg for Lilliput & Felix. While recycled fishing nets and reclaimed fibres form the canvas for its hand-painted garments like that of its conscious counterparts, the brand's production line is mindful of its carbon footprints — achieved through engaging sustainable work teams. Its packaging, from product to marketing, only uses the upcycled or recyclable, with unused fabrics of the season afforded new life at schools and charities instead of falling to the wayside.
Browse the latest offering:
Shop Lilliput & Felix in Singapore at Edit Lifestyle located at 137 - 139 Tanglin Road, and Colony Clothing at 83 Clemenceau Avenue.