Chinese singer Li Yuchun's best red carpet looks and style moments
There's a reason beauty endorsement deals are so profitable for celebs. They're tasked with embodying women's aspirations and aesthetic ideals, which is a tall order for any mortal. L'Oréal's Chinese ambassador, singer-songwriter Li Yuchun, is seen as somewhat of an anomaly in the world of multibillion-dollar skincare and makeup giants; while the west fixates on east Asia's historical preoccupation with long hair, pale skin, and soft, rounded features, her unconventionally feminine style defies all expectations.
Combine Li's musical talent with her edgy fashion preferences — Gucci, Jean-Paul Gaultier, and Riccardo Tisci-era Givenchy number among the performer's favourites — and you can see why she reliably magnetises cameras during her annual appearances (on behalf of L'Oréal) at the Cannes Film Festival. Above, our selection of Li Yuchun's best-ever looks, spanning Giambattista Valli's tulle evening frock for H&M to the most spartan-ly chic of Balenciaga suits.
Buro 24/7 Selection