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On the Seoul train: Local labels that will turn you into a K-fashion convert

Fashion | Buro Loves

On the Seoul train: Local labels that will turn you into a K-fashion convert

Part II

Text: Andrea Sim


Image: Instagram | @99percentis,
@lowclassic_seoul

In our second instalment of Korea's need-to-know labels, we turn our attention to the generation leading the K-fashion bandwagon — despite not having a show at Seoul Fashion Week

1. ANDERSSON BELL 

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 1)

Known for: A heavily androgynous offering steeped in British sensibilities.
What we love: The '90s-inspired denim, handsome checked topcoats and understated knits.
Shop the pieces: 

2. JOHNNY HATES JAZZ

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 2)

Known for: It girl meets world aesthetic evident in the lashings of ruffle trimmings, pleatings and trompe l'oeil finishings.
What we love: The lavish textures, granny coats and shimmering blouses.
Shop the pieces:

 

3. LOW CLASSIC

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 3)

Known for: A mash-up of avant-garde silhouettes and kooky, experimental detailing. 
What we love: The deconstructed knits, quirky outers and timeless accessories.
Shop the pieces:

 

4. HYEIN SEO

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 4)

Known for: Its rebellious streak that's one part psychobilly and two parts street, a formula that's won over RiRi, the undisputed queen of badassery.
What we love:  The blue collar onesies, motocross jackets and sports tech parkas.
Shop the pieces:

 

5. 99%IS

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 5)

Known for: Its uncompromising punk asthetic and hand-embellished pieces — a breakout star best known for its recent rogue show outside of Seoul Fashion Week.
What we love: The pseudo thrift shop furs, rocker jeans and zippered outers.
Shop the pieces: 

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 6)

99%IS Kangfu jacket (left), 99%IS zipper jacket (right) 

On the Seoul train: Local labels that will turn you into a K-fashion convert (фото 7)

99%IS faux fur coat (left), 99%IS ring accent jeans (right)

Pre-order the SS17 collection.

Related story: Seoul Fashion Week: Local labels that will turn you into a K-fashion convert