H&M Conscious Exclusive Collection Spring 2019: Stunning tops, dresses and accessories made from innovative sustainable fabrics
Science is great
We've got to say, we're pretty impressed with H&M these days. Aside from their creative collaborations (the last 12 months alone, H&M has linked arms and fused minds with celebrity designer Jeremy Scott, old school textile expert GP & J Baker and homeware hero Morris & Co.), the retailer has taken its conscious efforts rather seriously. At present moment, 95% of the cotton used by H&M is sustainably sourced; the goal is to use 100% sustainably sourced cotton within the next two years. Of all the fabrics used by the giant, 57% are either organic, recycled or sustainably sourced. By 2030, H&M plans for the number to hit 100.
If the Conscious Exclusive Collection, spring 2019 edition is any indication, they're well on their way. Recycled polyester, organic linen, organic silk, Tencel lyocell, recycled plastic, recycled glass and recycled silver (the last of which first materialised in the previous Conscious collection, with recycled nylon) all make appearances with organic cotton. Moving the needle are H&M's three new innovations — namely Pinatex, Bloom Foam and Orange Fiber, made from pineapple leaves, overgrown algae and citrus by-products (read: orange peels we don't eat) respectively. Sure, this Conscious Exclusive Collection's plunging necklines, sparkly embellishments and voluminous shapes, all inspired by nature and healing crystals, took our breath away, but it's the tech holding the creations together that lets us breathe and sleep easily at night.
Pinatex is code name for a natural leather alternative made from cellulose fibres extracted from pineapple leaves. It is used to construct part of the jacket and boots below; the fabric woven from the fibres in this instant is silver in colour.
Algae biomass is withdrawn from freshwater sources with a high risk of algal bloom to produce a plant-based flexible foam. It is used as the sole of the H&M slides.
H&M, in partnership with Orange Fiber (a company that has patented and manufactured sustainable fabrics from citrus peels) rescued some 700,000 tonnes of juice by-products to repurpose them into silk-like cellulose fabric.
H&M Conscious Exclusive Collection Spring 2019 will be available at the H&M flagship store at Orchard Building and online on 11 April.