This new Fendi capsule collection will be loved by longtime fans and street stylophiles alike
Does anyone remember what the previous Starbucks logo looks like? What about old revisions of the Coca-Cola emblem? Perhaps you're one of the few who can recall Apple's precursory emblems — versions one, two and three? That's the thing about true icons. They may get facelifts from time to time (Coke has undergone one every decade or so in the last century), but most of them go undetected, their branding undisputed, somehow unchanged post-polish.
Sharing the pedestal with cultural behemoths Starbucks, Coca-Cola and Apple, is fashion house Fendi — which is to say it constantly seeks to reinvent itself, simultaneously pushing boundaries and fortifying its DNA, as evidenced in Fendi's new capsule collection set to launch in a couple weeks.
It sees the archival square FF logo from 1974 returning for seconds, in tobacco, black and black and white, duplicating itself all over street-approved outerwear — raincoats, parkas, hoodies, bombers — as well as casual separates. There's this knitted-back blouson, featuring a frontal mink fur intarsia that's just TDF. Also look out for the cotton gabardine pencil skirt with elastic waistbands stamped FF and the silk pyjama suit heavily showcased above we're looking to incorporating into our work and weekend rotation respectively.
In the accessories department is where Fendi brings its A-game. FF appears on the velvet inserts of the Kan I and Mini Kan I, the Peekaboo and Runaway bags. Footwear (Rockoko booties, sandals and sneakers), sunglasses, mink bag charms and an iPhone X cover we're predicting will sell-out before everything else, aren't left out from the FF-isms either.
See Buro's picks below: