Why Dior's J'Adior accessories deserve more than just the 'It' label
"By women, for women."
It was a phrase that echoed in our heads when we witnessed Maria Grazia Chiuri's debut at Dior months ago. It was echoing then, just as it's echoing now. To understand the enormity of her assignment and the collection it birthed, here's a brief history lesson for you.
The heritage label, imbued with creative brushstrokes of its namesake monsieur and design heavyweights over the last 70 years, has always been led by males — Yves Saint Laurent, John Galliano and Raf Simons arguably made the biggest waves. Their work has long painted a name synonymous with romanticised femininity. Under Saint Laurent, a classicist's dream; in the hands of Galliano, a bold experimentation; and with Simons, a minimalistic, edgy breed. In comes Chiuri. The arrival of Dior's first ever female lead (yeah, it's still shocking to us too) set the wheels of change in motion. Make no mistake, this is a Dio(R)evolution.
Women hardly need to be schooled on the definition of femininity, but Chiuri is defining what it really means at Dior. Here, we peek into her world built upon the simple belief that the Dior woman is more than just a pretty lady. She is at once a girl, a rebel, a tomboy and above all, a fierce feminist. Her vision, so poignantly realised on the runway during the spring/summer 2017 show, has finally decended. A new era for Dior unfolds. We welcome: Chiuri's J'Adior range of accessories.
Its unabashed messaging is plastered across the leather handstrap of a crossbody bag, stitched ever so delicately on the grosgrain ribbon of a shoe's slingback, culminated as the centrepiece of the season's fashion jewellery. Hardly for the sake of mindless capitalisation on logomania, Chiuri's little nuggets are but a proclamation of the new Dior woman, one mirrored after you and me, as we are, and not someone the opposite sex dreams we should be.
Shop the J'Adior accessories at Christian Dior boutiques.