5 reasons to get acquainted with budding British designer Daniel W. Fletcher

5 reasons to get acquainted with budding British designer Daniel W. Fletcher

Designer to watch

Text: Andrea Sim

Image: Mark Shearwood and Daisy Walker

Launching his debut collection exclusive to multi-label boutique Opening Ceremony today, the young designer’s eponymous label articulates more than just the allure and insouciance of pyjama tailoring

1. Graduate collection picked up by Opening Ceremony (OC) 
Having presented his Central Saint Martins graduate collection just before summer 2015, Daniel W. Fletcher's commercial beginnings flourished fresh out of school. Producing an eight-piece capsule based off his final semester's work exclusively for OC, the designer's debut collection launches in stores and online today. 

2. Custom-made shirts for Harry Styles
He might be a boybander, but we find common ground with Styles on his love for Saint Laurent and the new androgynous Gucci. Included in his sartorial repertoire, are custom-made silk pyjama-esque shirts by Fletcher, worn on The Jonathan Ross Show and Carpool Karaoke with James Corden, no less. Impressive.

Harry Styles One Direction Jonathan Ross Daniel W. Fletcher

3. A gender-neutral design aesthetic
Steering clear of traditional sharp tailoring and diverging from the athleisure dominated climate of menswear, the boys will have a hard time keeping this one to themselves. The silk piped shirts, wide-leg trousers and leather-shearling blouson are just some of the pieces that will easily assimilate into any lady's closet — there are no hard lines on masculinity or femininity here. 

Daniel W. Fletcher for Opening Ceremony

4. He has something to say
Speaking his mind through fabrics and stitching bolstered by a satirical slogan, Fletcher's designs are a window to his thoughts on the gentrification of London's neighbourhoods. Specifically, the well-heeled newcomers to Peckham — the reason for the district's early residents having to relocate. His quiet rebellion is anchored by the phrase 'Peckham Pony Club', a sharp-witted jab that manifests on accessories and outerwear in his graduate collection.            

Daniel W. Fletcher Opening Ceremony Central Saint Martins 

5. Training in leather goods under Louis Vuitton's Kim Jones
The python, suede, silk — and pyjama-striped — briefcases were a part of the designer's graduate collection, but not the capsule for OC. Stripping the classic men's attaché free of its pragmatic repute, here's promising insight into Fletcher's knack for idiosyncratic designs. Having cut his teeth in leather goods under Louis Vuitton's style director Kim Jones, we're ready to hand over the buck should he decide to produce these commercially.  

Daniel W. Fletcher is available at Opening Ceremony boutiques and online at and