Luxe, witty and under-the-radar, here's why you'll be proud to sport these merino wool and cashmere pullovers from Bella Freud
The London-based multi-hyphenate (designer, writer and filmmaker) behind the eponymous label is indeed who you think she is: Great granddaughter of the late Sigmund Freud, and daughter of artist Lucian Freud. Notable bloodline aside, what we truly love about the Freud in question here are her wool jumpers and punchy phrases.
With a cult following that include personalities Alexa Chung and Kate Moss, the appeal of the cool weather quick fix are its witty reads — 'Ginsberg is God' and 'je t'aime Jane', among others. Its true clincher though, is the evergreen quality of the designs; both cut and graphics are classics that will never go out of style (read: your next investment piece).
Their latest FW15 collection titled 7 Heures du Matin (translates to 7am) celebrates the joy of reckless abandon in the music scene of the '70s. Daylight? Who cares. Live the fast life vicariously through the fresh phrases of the season and, count us entirely obssessed.