Celebrities in hot pink suits for #Ambitionsuitsyou movement: Behind the cause on social media
Power in pink
Because what better color is there, when we're thinking of dressing up for female empowerment? Right in line with voting merchandise to purchase, here's yet another thing that Americans are wearing on the streets, and gratuitously posting on your feeds for the polls. Type in #Ambitionsuitsyou in your search bar, and an entire slew of powerful female figures posing in a hot pink suit for their Instagram shots will appear — including the likes of Zoe Saldana and Kerry Washington.
The movement calls for women to wear a hot pink suit in all its glory: a representation of the unabashed strength and purpose of women who can and will do anything, without abiding by patriarchal standards of dress formality. Or any patriarchal standard for that matter.
So where did the suit come from? It's one created by a meaningful collaboration between Argent and Supermajority: one, a fashion label for women's workwear, and another, an organization that advocates for and mobilizes women into action. When Argent x Supermajority released their entire Election Collection, the suit was sold out within the first 24 hours — signalling the sheer number of women who were in support of their ambition. Even Hillary Clinton herself has expressed her support for the 'power pantsuits' as she terms it, and 'the powerful women wearing them'.
And the color pink couldn't have been a greater choice; wielding a color commonly associated with a girl's innocence and powerless, sweet charm, and transforming it into one with a newfound sense of influence and command. Women used to don plain, unflattering suits or tightly fitted pencil skirts to their business meetings and the like, just to 'fit into' a sea of men. But for a group that has been perpetually left on the sidelines and put on the hot seat for their gender alone, the suit announces their presence loud and clear. Just as Nancy Pelosi wore a bright pink dress as she was sworn in as Speaker of the House in 2019, the hot pink suit screams "Yes, I'm a woman! So what?". The suit speaks the woman into existence — before she can be written away.
With so much at stake this election, the suit is an exclamation of where they stand, where other women should stand, and is filled with hopes that the past will not repeat itself. And so women are wearing it to the polls, not just in a show of solidarity for one another, but in unapologetic support of their envisioned future.