There's an ASICS x Coca-Cola GEL-QUANTUM 90 TYO sneaker that we never knew we needed
Hands up if you (like this Style Director) go through an obscenely unhealthy amount of Coke Zero on the daily. We reason to ourselves that it's "healthier" because drinking any amount doesn't increase one's calorie intake, due to the artificial sweetener that's involved in making it taste somewhat sweet. But then again, we're basically ingesting a bunch of chemicals so it definitely isn't all that good.
But you know what they say: what doesn't kill you (yet), only makes you stronger.
What's definitely not going to impact your health — and packaged pretty boldly in those signature Coca-Cola colours — is the soda giant's latest collaboration. The ASICS x Coca-Cola GEL-QUANTUM 90 TYO sneakers area what we would definitely refer to as a statement piece, and one that's not garish in the least. Designed in two colourways, they're essentially bold interpretations of Coca-Cola signature colours. Choose between the red or white base, with each featuring the Coca-Cola branding in white and red respectively. There's also an homage to the iconic glass bottle with it's green tinge informing a heel element that's part of ASICS's GEL technology sole.
Beyond the aesthetics and highly cushioned design, ASICS and Coca-Cola has ensured that the ASICS x Coca-Cola GEL-QUANTUM 90 TYO sneakers are "healthy" for the environment too. The uppers are constructed from recycled polyester; each pair is said to be equivalent to four PET plastic bottles. The sneakers' sockliner base is also made up of recycled polyurethane, with the sockliner itself coloured using a technique that involves less water and inks.
We can't tell you for sure if Coke Zero is harming your body in ways that you may not immediately notice. We can, however, pretty confidently say that the ASICS x Coca-Cola GEL-QUANTUM 90 TYO sneakers are ones we'd cop in a heartbeat. A sneaker that taps into our obsession with Coke, made with more sustainable materials and looks this good? We're drinking it all up.
The ASICS x Coca-Cola GEL-QUANTUM 90 TYO sneakers are priced at $179 each and are available at ASICS.com, ASICS Plaza Singapura, Limited Edt, and The Sole Brother.
Buro 24/7 Selection