7 independent fashion brands that need your support now more than ever
Save our stores
When LVMH announced that their 2020 Prize For Young Fashion Designers would be cancelled in lieu of splitting the winner's prize money and industry support among the eight finalists, our hearts sank. While part in empathy of the COVID-19 crisis faced worldwide, part also with disappointment that the designers would have to face a less-than-ideal outcome of never actually winning first place.
Among them is designer Nicholas Daley, a London menswear designer whose exploration into his Jamaican and Scottish heritage have ignited a community of artistic dialogue and exchange of cultural ideas. Others include Peter Do, a Vietnamese ex-designer for Phoebe Philo's Céline, who's reinventing tailoring for womenswear with his sharp boleros and knife-pleated skirts. And of course Tomo Koizumi, whose farcical bulbous rainbow tulle dresses debuted at the Marc Jacobs flagship store in New York FW19 and went viral on Instagram.
In a similar spirit to funding, online boutiques like Farfetch have launched #SupportBoutiques to highlight smaller businesses on their platform you should consider buying from — for some, your purchase could literally save them from shutting down.
If the consumer's buying power is stronger than ever, here are some independent fashion labels whose ethos with sustainability and/or exploring one's own cultural history have become beacons of innovation for the industry moving forward. Resilience of clothes and authenticity are what shoppers, particularly today, focus on. In our selection, we've also included some menswear brands because (a) we live in a gender neutral fashion era; anyone should be allowed to buy/wear whatever they want and (b) these brands especially have proven to be commercial successes even for female shoppers.
Buro 24/7 Selection