VU: The surreal, new jewellery brand from Russia that's putting a toothy grin on our faces
The world can occasionally be a serious and depressing place, and, faced with harsh reality, it's not surprising that many of us retreat to the comforts of childhood; the millennial 'Peter Pan complex' has seen comic books, animated series and video games break free from the constraints of juvenalia and become staples of adult entertainment.
Far from seeing this as a problem, we're all for unleashing our inner child. So is VU, the spanking-new, unisex brand bringing a playful, dreamlike perspective to the fashion jewellery scene. Handcrafted in small quantities from gold, porcelain and crystal, the St. Petersburg-based label's rainbow-studded porcelain pebbles and dental braces (*cue PTSD flashbacks to the orthodontist's office*) are perfect little totems of youth to gift yourself and others.
Browse VU's debut jewellery collection below:
VU's debut jewellery collection is now available on vu-brand.com