210 ways to build your sunglasses with Swatch

Shady business

Just in time for festival season, the Swiss brand's latest eyewear collection is music to the ears

It's not often that we see eye to eye on the saying 'more is more', but Swatch makes a great case with their recent sunglass range. With 210 reasons why sheer quantity can trump all, Swatch The Eyes presents a dizzying assortment that will have eyewear fanatics spoilt for choice.

Working on a buildable concept centred around three classic frame shapes (round, squared and winged), the selection of 30 patterns are to be paired up with seven complementary temples. Totalling up to a whole gamut of 210 variations to play around with, the interchangeable rims and temples — that snap on and off — will leave you wanting more. First off: Check out the video above for Swatch The Eyes in action. Next, hightail it to Indio and work the Coachella circuit like a pro. 

Swatch The Eyes is available at Swatch boutiques. 

Text: Andrea Sim

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