Superga releases a new white sneaker with tennis great Ivan Lendl
Served for success
Superga's history with some of the 20th century's exceptional sportsmen is probably lesser known to recent fans of the storied Italian company, compared to their multi-coloured hit, the 2750s. Shodding the feet of tennis players who dominated the world circuits back in the '70s and '80s, the recently re-launched Superga Sport line first tapped prolific champion Adriano Panatta — bringing back their sporting shoe's iconic swallow tail detailing mid last year.
This time, it's Ivan Lendl — he, who dominated the Grand Slam and ITF World Championships back in the '80s with his Superga Sport kicks, ranked as the top world player for 270 weeks — the brand roped in. Monikered the Superga Sport Lendl, today's iteration brings back the sneaker's orignal elements; featuring an eco leather upper, rubber sole, and of course, the swallow tail. Tweaked to include Lendl's signature on rear of the shoe, these new all-whites boast three variations with red, blue and white heel tab options.
Available in Superga stores from 29 June 2017 and online at Superga.com.sg.