In the age of the sneaker, is Stuart Weitzman ditching stilettos for niftier pursuits?
Give it the boot
Identifiers are important. A concise term for "brand DNA", it's the unique selling point setting one name apart from the other. Just as Burberry is the undisputed king of tartan and no crystal in the known world rivals those cultivated by Swarovski, stilettos have long been thought of as Stuart Weitzman's pedestal. At one point, the pinnacle of femininity.
The times, they are a-changin'. Stuart Weitzman probably had an inkling when it fell in the shadows of Balenciaga's Speed trainer, a suspicion confirmed when his peers — Joshua Sanders, Giuseppe Zanotti, Lanvin and even Dior — began adopting the sock sneaker into their otherwise glamorous ergonomic-eschewing footwear repertoire.
Singing his own tune, Weitzman is not walking in those familiar shoes. Instead, the brand states it's "on a journey to evolve from a shoe company into a global multi-category accessories brand". In layman speak, it's marching up to 2018 and giving us what we want, perhaps not necessarily how everyone's been doing it. This means essential accessories — shoes you can actually walk more than a kilometre in, architectural costume jewellery, and bags to carry your millennial spirit with you.
Among the hobos, shoulder bags and totes raining upon us, Stuart Weitzman's new signature handbag, The Shoebox is a nod to the resistance. In clutch, crossbody, and shopper styles, Shoebox lives up to its name in an angular silhouette, smooth leather surfaces and glimmering gold hardware — just enough to sample the Weitzman vigour. Lest you think the brand's signature shade Blue Violet is fading away, the colourway will continue to appear on brand packaging, the insole of footwear and (but of course) the Shoebox.
Both of them.