New Balance doles out summer brights with the all-new 247v2
Two to tango
New Balance's 247 sneaker is a sleek, no-nonsense breed tooled to blend in. Its second iteration however, conceived with the intention to stand out — achieved through tweaking a handful of elements while retaining its core. Edits to the original 247 sees the shoe taking on an overall chunkier feel by way of additional panelling towards the heel despite a now seamless toe-box, and fresh tooling on the outsole and midsole to weave in punchy colour-blocking.
What remains is the use of a REVlite midsole, the perforated construction on the 247's front half, and its quarter bearing both the brand's logo and eyestays. Rolling out the new and improved 247v2 in three packs — 'Tritium', 'Flavours' and 'Statement' — that take on the colour wheel to varying degrees, New Balance's summer drop aims to please one and all. Browse below.
The New Balance 247v2 Statement pack is now available at Limited Edt Vault and Leftfoot Cineleisure. The Flavours pack will be available at New Balance The Paragon, and the Tritium pack at all New Balance Experience stores, from 30 June.