Longchamp's Mademoiselle is the bag of Parisian dreams

Longchamp's Mademoiselle is the bag of Parisian dreams

The anti It-bag

Text: Andrea Sim

Yes, French chic is a thing

The Internet has seen many a non-believer put their two cents worth on why 'je ne sais quoi' — that elusive French insouciance — is a fashion myth, and we couldn't disagree further. 

Wander down the streets of Paris (not along Champs-Élysées, Avenue Montaigne or the Eiffel Tower) and you'll catch a glimpse of her. That quintessential French girl: Navy jumper tucked into light wash straight-cut denim, wispy tresses knotted low on the nape, and face left bare save for a swipe of blush and mascara. She's into barely there makeup, not no makeup makeup. Her effortlessness the reason why she's so alluring.

And that, is exactly the appeal of Longchamp's newly minted Mademoiselle bag. Understated, simple, functional; at its core an accessory we term the 'anti It-bag'. No bells, whistles or supersized logos distract from its sumptious calfskin — unembellished apart from a hardware lock closure, the perforation on its body, and a discrete wax seal motif upon its hangtag. Lop it over a soft, white cotton tee and wiggle on your best jeans, because that's all it really needs.

Available in two sizes at Longchamp boutiques from 29 August 2017.