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This Loewe bag can help prevent elephant poaching and trafficking

This Loewe bag can help prevent elephant poaching and trafficking

Here's how

Text: Andrea Sim

The house's adorable Elephant crossbody is central to the cause

Loewe has always put its brand currency where their mouth is. Fresh off an initiative furthering AIDS research, the Spanish house's next project seeks to benefit a campaign against elephant poaching and trafficking. It is by parlaying their well-loved animal accessory into reason for supporting the cause, while building meaningful relationships along the way. 

Enlisting the craftswomen of Kenya's Samburu Workshop to add beaded trimmings to their Elephant bag, 100% of the sales proceeds for this special version — in partnership with the Knot on my Planet campaign — is to go to the Elephant Crisis Fund (ECF) that works to prevent elephant killings, poachings and trafficking in Africa and Asia. 

Loewe's special edition Elephant bag in support of Knot on my Planet and the Elephant Crisis Fund is available online at www.loewe.com.

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