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Jennifer Lawrence introduces Dior's new 30 Montaigne bag collection, inspired by the brand's Parisian home

House style

Text: Ryan Sng


For storied French houses like Dior, a headquarters is more than just an operational base; it is the central site of a brand's heritage. 30 Avenue Montaigne was where Christian Dior launched his earth-shaking New Look, and where many of haute couture's high points would subsequently take place; as creative directors, petites mains and even financiers have come and gone, 30 Avenue Montaigne has remained a constant in Dior's history. 

The new 30 Montaigne bag — created by Maria Grazia Chiuri — places the house founder's intials front-and-centre via an oversized clasp, but also includes the famed address, discreetly embossed on the bag's reverse. Arriving in seven different colourways for fall 2019's debut collection, the 30 Montaigne is available in both solid calfskin and Dior Oblique monogrammed iterations.

Browse and shop Dior's 30 Montaigne bag collection for FW19 below:

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