It bags 2020: Why these chic purses from Louis Vuitton, Chloe, and Bottega Veneta are future icons
This is it
Another year, another chance for accessories designers and fashion brands to vie for the position of It bag of the year. Accessories — bags, in particular — are one of the biggest drivers of sales for luxury fashion brands and a popular style is pretty much the holy grail of success.
There's plenty more months before that position is sealed, but some preliminary observations of the bags on the arms on influencers, editors, and celebrities, have yielded a few clear, strong contenders. If we were betting people, these would be our picks for the (possible) It bags of 2020.
LV Multi Pochette Accessoires
Louis Vuitton released this design late in 2019, but it's been steadily gaining steam as a favourite of the fashion crowd. The Multi Pochette Accessoires is a hybrid three-in-one style that combines the brand's popular monogram Pochette Accessoires (first released in 1992) with a mini version, plus a round coin pouch. It's kind of like a postmodern Trio bag, with a more street and day-friendly canvas bandouliere strap as well as a more dainty metal chain for evenings.
Chloe Aby Day
The Chloe Aby can be thought of as the spiritual successor to the brand's Paddington — that wildly popular It bag of the 2000s. The Paddington and its iconic oversized lock epitomized the boho frenzy of the noughties, and the Aby incorporates that design element with a more modern silhouette and shape. Bohemia, in its current form, is a little grittier and cooler than it was two decades ago. Yet, Aby is perhaps Creative Director Natacha Ramsay-Levi's way of moving the brand forward.
Bottega Veneta Cassette
2019 was undeniably the year of the Bottega Veneta Pouch bag. But moving forward, our money is on the Cassette getting its own moment in the spotlight. It's a straightforward design, with oversized strips of woven leather — a motif Daniel Lee, creative director, has used as a contemporary interpretation of the house's signature intrecciato. It's simultaneously timeless (it's hard to go wrong with flap bags) and of the moment with a clear sense of Lee's revitalisation of Bottega Veneta design codes. Most importantly: it's practical and stylish, which is perfect for a fashionable woman on the go today.