Watch: Enter the peculiar world of Gucci through the lenses of Petra Collins

Buro exclusive

Text: Andrea Sim

Yes, magic does exist

What do you get when you take Alessandro Michele's signature house blend of decadent eccentricity and add a dash of offbeat whimsy? No points for guessing: A nostalgic narrative that's entirely spellbinding. In a short film directed by photographer Petra Collins, Gucci tells a tale of youth, innocence and the power of imagination as their spring/summer 2017 eyewear range meets Collins' childhood memories. Think shimmer, think pink, and a magical world where reality is but a distant dream. Press play.

Have you seen Gucci's fall/winter 2017 collection yet?