Watch: Enter the peculiar world of Gucci through the lenses of Petra Collins

Buro exclusive

Yes, magic does exist

What do you get when you take Alessandro Michele's signature house blend of decadent eccentricity and add a dash of offbeat whimsy? No points for guessing: A nostalgic narrative that's entirely spellbinding. In a short film directed by photographer Petra Collins, Gucci tells a tale of youth, innocence and the power of imagination as their spring/summer 2017 eyewear range meets Collins' childhood memories. Think shimmer, think pink, and a magical world where reality is but a distant dream. Press play.

Have you seen Gucci's fall/winter 2017 collection yet?

Text: Andrea Sim

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