Gucci's DIY service hits the web for the very first time
Sneakerheads who hail Nike ID as the best invention since sliced bread will have warm, fuzzy feelings for Gucci's latest endeavour. Taking its Do It Yourself programme online tomorrow with Mytheresa.com, the German e-tailer will unveil a personalisation service for the Ace sneaker with the option to intial Gucci's It-kicks in six colours.
Count on a comprehensive experience with 3D renderings of the sneakers that allows for visualisation of product with blue, gold, pink, green, silver or orange embroidery in 360 — ensuring you ace it before biting the bullet.
For two weeks only on Mytheresa.com. From 25 October.