Fendi takes its made-to-order service online with

Pick 'n' mix

Text: Andrea Sim

Forget Sunday brunch and bubbly — here's reason to stay in your PJs all day

What's more satisfying than having a brand new bag, fresh out of its dustbag, begging to see the world? Few things in life rival the rush of inhaling that unsullied leather scent and running your fingers across its grain. Apart from slicing into an avocado just as it's ripened or having the entire weekend to Netflix and chill (companions: Ben and Jerry), "building" your own bag from scratch, in bed, takes the cake and then some. 

Bid hello to Fendi's made-to-order service, now online for the very first time. In partnership with, the brand serves up 120 variants possible for the Kan I bag — handing over the reigns for choice and colour of leather, to the finish of its logo. But lest your creation looks incomplete without Fendi's now iconic bag straps, the latter too, is customisable. From type of hardware to colour of leather, it is entirely in your hands. 

It takes Fendi approximately 12 weeks to customise an item. Explore Fendi Kan I and Strap You on Also available on