Eastpak collaborates with MSGM to design a collection of millennial-happy '90s backpacks, bum and messenger bags
Look ma, no hands
Sprung in 2014, the underplayed success of MSGM's first collaboration with the American bag brand Eastpak paved the way for the second edition, heavily spotted colouring the former's fall/winter 2018 runway show earlier this year in Milan. Those holding your breath, the wait is (almost) over. In about a week's time, your childhood staples get a luxury reboot.
Eastpak and MSGM's encore capsule collection doesn't compromise on either label's fashion footprints — MSGM's main menu of hyped volumes, undisputed branding and wanton prints are gleefully imposed, slapped and inked respectively on the Eastpak silhouettes noughties kids have associated youth with. Because pretty (especially on men's bags) is moot without practicality on its side, Eastpak x MSGM 2.0 backpacks, bum bags, messenger bags and wallets hinge upon features such as detachable keyrings for ease-of-use and dual shoulder straps for security.
For your shopping list:
Eastpak x MSGM will launch on 25 August at The Shoppes at Marina Bay Sands, #01-17A.