DSquared2 wants you to 'Be Cool Be Nice' in the spirit of anti-bullying

DSquared2 wants you to 'Be Cool Be Nice' in the spirit of anti-bullying

Logos for a cause

Text: Andrea Sim

Here's a slogan intended to be more than just cool or catchy

Kendall Jenner and Willow Smith's Snapchat screengrabs have been making their rounds. Blink or scroll too quickly, and they're likely to be mistaken as yet another stream of celebrity selfies making headlines — but a closer look reveals a heartwarming impetuousness beneath the surface mistaken as superficial.

Part of the anti-bullying campaign 'Be Cool Be Nice' initiated by producer and songwriter Gerry DeVeaux, the movement has seen both music and fashion personalities rallying for its cause. Kylie Minogue and Lenny Kravitz lent their voices by dishing out sound advice, while Burberry, Marc Jacobs, DSquared2 and makeup artist Pat McGrath contributed to the design of the campaign's interactive book.

Most recent is DSquared2’s additional support by way of a special collection that sees the campaign tagline taking centre stage, driving home the message with a selection of hoodies, T-shirts, jeans, beanies, caps, socks, slides and heels. Quite a badass reminder to be cool, nice and stop bullying in its tracks — all while repping DSquared2's logo thrown into the mix — if you ask us.

Browse the collection: 

A portion of sales is to benefit the Be Cool Be Nice campaign. Available at selected DSquared2 flagship boutiques.