The Internet reacts to the ridiculous #BoycottNike Campaign

The Internet reacts to the ridiculous #BoycottNike Campaign

Just do it

Text: Aravin Sandran

Image: Getty Images

People are destroying their Nike apparel and burning their shoes to denounce Colin Kaepernick, the newest face of Nike's "Just Do It" campaign

Nike announced on Monday, 3rd September that former NFL player Colin Kaepernick was one of the faces of their new 30th anniversary "Just Do It" campaign. The announcement has reignited the same controversy that Kaepernick sparked two years ago when he began kneeling during the national anthem to protest police brutality against young African-American men.

Kaepernick announced the campaign on Instagram.


While some have begun posting videos of them destroying and burning their Nike apparel and shoes that they've already bought to denounce the ad, others began mocking them for doing so.


The Salvation Army, the police and military veterans are urging people to donate their Nike merchandise, instead of burning them, while others are looking for a freebie.


Outrage has even permeated into a certain business's HR policy.


The videos of shoes on fire have inspired fans to create a new shoe design.The Internet reacts to the ridiculous #BoycottNike Campaign (фото 1)

As the Internet goes wild with memes, Nike has responded to this viral commotion with a brilliant safety awareness message.


To purchase a shoe to burn or to support the campaign, visit Nike.

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