Museum of Ice Cream Singapore in Dempsey: The first international pop-up from the iconic U.S attraction
Pink and proud
It's pink, it's picturesque, and it's probably closer than you think. Yes, the global cultural phenomenon from the U.S. — Museum of Ice Cream (MOIC) — is making its way to our shores this August in its inaugural international pop-up.
Travelling all the way up to the States might only be a distant reality (for now), but we're lucky enough to host the museum's experience right here — in the midst of a pandemic. Of course, that means advanced reservations will apply due to limited capacity, and so will safe distancing restrictions. Which sounds quite perfect, when the last thing you want to do is to rub shoulders while navigating your way through this immersive museum. Space is an underrated luxury.
According to co-founder Manish Vora, the international pop-up was three years in the making, with this being its most ambitious project to date. "A crossroad of east meets west, where Americana meets Singaporean nostalgic with a twist... or a swirl..."
The pop-up will encompass a 60,000 square foot space in Dempsey, with 14 never-before-seen installations dedicated to the celebration and experience to the famed dessert. Best of all, there will be some inspo driven from Singapore's heritage and culture — like a "Dragon Playground", Apart from that, expect a pink and yellow jungle with 10,000 bananas, and the largest MOIC sprinkle pool. The entire set-up will last up to 60 to 90 minutes, in the good hands of the team performers. Not forgetting, you'll each get to savour five unique ice cream treats along the way. Above, peruse some renderings and stills from its current museums in New York and San Fran.
It's safe to say tickets will be highly covetable, so we urge you to book in advance, right now.
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