This photo by a Singaporean made it to Apple's #ShotoniPhone campaign

This photo by a Singaporean made it to Apple's #ShotoniPhone campaign

Apple of our eye

Text: Adibah Isa

Revealed in Singapore today, Apple’s Shot in iPhone campaign features an image by Singaporean photographer Mathieu Beth Tan

On 5 November 2016, a sparkler at a friend's birthday celebration inspired amateur Singaporean photographer Mathieu Beth Tan. Together with his friend (and accidental model) Ricardo Hanee Henderson, the duo ventured into a quiet location in the city to capture the moment on his iPhone 7.

The 26-year-old National University of Singapore graduate is the only Singaporean among other individuals enlisted worldwide by Apple to capture images from dusk to dawn using the camera's low light function. 
Tan's image of his friend holding a sparkler will be displayed in 25 countries. Finally revealed in Singapore today, the campaign can be seen at Tangs underpass, while Tan's solo image on a billboard will be shown at a soon-to-be revealed location.

"When first approached by the team, I couldn't be happier to agree to it," exclaimed Tan on his Instagram. "There's always something about the night that makes the photographs more exciting."

A fan of conceptual photography, Tan's eye for abstract portraits and landscapes stemmed from his first brush with photography while in university. His tool of choice was a 35mm film camera, before advancing to a digital Fujifilm X-E1. Throughout school, he involved himself in photography and rugby, the earlier a tool to create content for himself and others.

"I never thought of making monies out of this passion, and sometimes, I find it hard to mix passion with money," Tan said to us via email. "I have a day job. Photography and content creation is something I do in my free time."

Professional or not, getting recognised by Apple is pretty impressive. The tech giant's new campaign further communicates the iPhone 7's improved low-light functions, which include a larger ƒ/1.8 aperture that allows up to 50 percent more light onto the camera sensor than the iPhone 6s as well as optical image stabilization to reduce blur associated with motion and handshake.

Check out Mathieu Beth Tan's work here.