Coachella favourite Tyler, the Creator lives up to his name
1. Odd Future Wolf Gang Kill Them All and Odd Future Records When the American rapper was just 16 years old, Tyler, The Creator — whose full name is Tyler Gregory Okonma — founded the alternative hip-hop collective Odd Future Wolf Gang Kill Them All in 2007 with fellow rappers Hodgy, Left Brain, Casey Veggies, The Super 3, and Jasper Dolphin. Recruiting members like Frank Ocean, Earl Sweatshirt and Mike G, this huge group is known for their explicit lyrics, which had them notoriously banned from New Zealand's Big Day Out festival in 2011 and 2014. "I say be what the f*ck you want to be. Always make music you want to listen to and f*ck everyone else's opinion," said Okonma in an interview.
In 2011, apart from a short television series about the group titled Loiter Squad, Okonma then created Odd Future Records under Sony Music's RED Distribution, where some members of Odd Future went on to sign with the record label such as Mike G and Hodgy.
2. Golf Wang Fun fact: Okonma hates golf. In 2010, he came up with his own fashion label Golf Wang, a play on the words 'Wolf Gang'. Dropping a Spring/Summer and Fall/Winter collection each year, he has collaborated with brands such as Converse and Vans to name a few. He doesn't want people to associate Golf Wang with other rapper-helmed clothing lines, though.
"I f*cking hate fashion and everything about it. I just like making stuff and it happens to be in f*cking cotton and, like, materials. But that sh*t [of the fashion world] is disgusting," he stated. "I don't want it to be like f*cking Rocawear or, I don't know, a lot of things that come and go. That's why I don't give out free clothes to famous people. That actually could be the worst thing possible, if famous people wore Golf Wang."
3. Camp Flog Gnaw Carnival In 2012, he brought Camp Flog Gnaw Carnival to his fans, an annual event held in Los Angeles over two days. Attendees can enjoy games, rides and music from acts like Lana Del Rey, 2 Chainz and A$AP Rocky. "It's just its own world cause it's just honest. I'm not using hashtags to bring people in, I don't have these crazy sponsors that are like, 'Hey, we need to use this,' the corny stuff."
4. Golf Media Adding on to his growing empire as a rapper/entrepreneur, mobile application Golf Media was released in 2015 to connect him closer to his fans. Following its tagline, "Tyler and his brain without restrictions and bullsh*t", it contains original content such as personal interviews of Okonma, tour and behind-the-scenes footage. "It's not about the money for me. I wanted my own network. I wanted to do something cool. It's always about me doing something that I think is awesome," he said in an interview.
5. The Jellies! Okonma continued to work with cable network Adult Swim, creating an animated sitcom together with his best friend, Lionel Boyce. Premiering in 2017, The Jellies! followed the daily life of a family of jellyfish and their adopted human teenage son, Cornell Jelly, voiced by Phillip LaMarr (who has voiced iconic shows like Family Guy and BoJack Horseman). Of course, Okonma was in on the writing process and responsible for 85 percent of the show's music. "People know us from Loiter Squad and our live-action things, but doing something where we're not fully present in a physical way, people get to see how our brains work," he mentioned. "I think that's interesting in and of itself."
Listen to 'Bring It Back' here, and for more information on Coachella Valley Music and Arts Festival, click here.Click here for last week's #ManCrushMonday.