"Don't Let Me Drown": Tabitha Nauser's MV for her latest single is a proud ode to her Indian roots
What was the vibe you were going for with this MV?
The vibe we were going for the music video was the complete opposite of what the song is. The song is emotional; it's a little bit closed of, and I wanted the visuals to be the opposite of it. It was going to be bright, colourful and kind of like a moving lookbook. We put a lot of time and effort into coming up with all these different outfits to match the sets.
What were the inspirations/influences?
A lot of the inspiration behind it is actually taken from Indian culture, because Indian culture is steep in so much colour and there's so much intricacy and detail. I got in touch with Faiyaz who is an amazing photographer. I've been following him on Instagram for awhile. I just loved how he incorporated his culture into his photographs.
Hair, make-up, clothes, narrative and overall art direction — could you describe the ideas and process behind each element?
After Faiyaz said that he would be on-board, we basically sat down and decided what the different sets were going to be like, how many sets we wanted, the colour themes and we narrowed down the ideas for the music video. For hair and makeup. which is my absolute favourite part, we had so much fun experimenting, and different things.
Who were your collaborators?
Faiyaz is a photographer, and he didn't really have that much experience shooting video, so we got Jasper onboard to direct. Jasper is really easy to work with. Obviously, we had so many other people to help us build the sets and to make sure that everything was running smoothly. It was a big project, but I'm very glad with how everything turned out. It looks amazing and I cannot wait for people to check it out.