"ME!": Taylor Swift finally drops new music featuring Brendon Urie of Panic! At The Disco, but it's a hot mess
All about me
Since 13 April, Taylor Swift has been teasing her Swifties with cryptic IG posts that have been captioned simply with the date "4.26". Predictably, it was in the lead-up to the release of new music, but no one knew whether it was a song or album. After all, 2017's record-smashing Reputation was the last we heard from Swift.
On Thursday, the 10-time Grammy-winning pop star revealed in an interview with ABC News' Robin Roberts that she'll be dropping a new single and accompanying MV called "ME!" featuring Brendon Urie of Panic! At The Disco. As the title suggests, Swift explained that the track is about "embracing your individuality and celebrating it and owning it".
That positive self-accepting sentiment might be in reaction to the tough couple of years that she has experienced. Besides her headline-grabbing string of hit-and-run romances and now-defunct anti-feminist Girl Squad, her smeared reputation of being a mean girl à la Mean Girls' Regina George dates back to July 2016. When Kim Kardashian released the infamous character-assasinating Snapchat video of Swift's conversation with Kanye West regarding the mention of her name in the lyrics of his track "Famous" taken off his album The Life of Pablo ("I feel like me and Taylor might still have sex/ I made that b****h famous"), the barrage of snake emojis that followed sent Swift far away from the spotlight with her tail between her legs.
Now, she's back with a whole new cutesy persona that moves away from Reptutation's aggro and gothic black-and-red vibe to a pastel-pink Tumblr-esque aesthetic circa 2015. Fashion police IG account Diet Prada, however, pointed out that her renewed IG feed now closely resembles Grammy-winning country singer Kacey Musgrave's. What's more, her IG account does not allow comments so she can conveniently sidestep the hateration sparked by her return to the scene.
Based off the thousands of comments flooding in on her new track's YouTube page, it's obvious that her millennial fans can't get enough of her relatable and inspiring self-composed lyrical flair. However, in sharp constrast, the MV is unfashionably dated.
Opening with a pastel snake that bursts into a flurry of butterflies to signal her new era, the MV transistions to a heated argument betwen Swift and Brendon Urie. For some abstract reason beyond our comprehension, it's in French. Swift storms off upset but upon slamming the door behind her, her two-faced smile kicks off the track's happy-go-lucky jiggle. What comes next: a visual assault of massive choreographed dance numbers, some ill-fitting costume choices including a ruffled pink monstrosity, some random 1960s throwback, a retro-futuristic dance sequence inside what looked like the insides of an Android smart phone and finally, an explosive shower of melting Paddle Pop.
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