With 11 Grammy nominations and an ad campaign for Calvin Klein's spring/summer season, all eyes are on Kendrick Lamar: The hip hop virtuoso straight out of Compton
Between the honest-to-goodness portrayal of grit and the mantle of positivity in To Pimp a Butterfly, Kendrick Lamar's pithy raps and jazzy tunes have come a long way from his Good Kid, M.A.A.D City days. The Compton kid hit all the hip hop clichés in the latter and lost the Grammys to Macklemore & Ryan Lewis in 2014, but the decision to hop off the gansta rap bandwagon has things looking up for him — including the number of Grammy nominations he's in for this year.
Here's how Lamar is already owning 2016, barely two months in.
1. Artist with the most nominations for Grammys 2016 Album of the Year, Song of the Year (Alright), Best Rap Song (All Day and Alright) and Best Music Video (Alright and Bad Blood in collaboration with Swifty) are just some of the 11 categories this Californian looker is set up for nabbing the gilded gramaphone on 15 February. Just one nomination shy of breaking Michael Jackson's 1984 record of 12 nominations, Lamar gives the power of pop a run for its money with his blend of soulful hip hop.
2. Hanging out with President Obama He's officially batting in the big leagues now that he's talked "hood politics" with the man himself — even Taylor Swift has yet to make it to the White House. Hip hop — 1, Pop — 0. Sharing the occasion on Instagram when he called in on President Obama regarding the mentorship of youths in the Pay It Forward initiative, we noticed that this man has a grand total of only six photos and a whopping two million followers. #WillTheRealInfluencerPleaseStandUp.
3. Stars in Calvin Klein's spring/summer 2016 campaign More than just his raps carried by an unpretentious 'tude, refer to the billboard sized affirmation lensed by Tyrone Lebon for the authority on American sex appeal, Calvin Klein. Recently captured reflecting in his Calvins (see above) and speaking to Billboardabout the Grammys ("I want all of them"), we're rooting for the man with a dream, drive and the ability to get pensive this Grammy Awards 2016.