Netflix series 'the goop lab with Gwyneth Paltrow' takes female wellness to the extreme

Netflix series 'the goop lab with Gwyneth Paltrow' takes female wellness to the extreme

Inside out

Text: Vincent Li

Editor: Aravin Sandran

Image: Netflix

Hat's off to Gwyneth Paltrow; the woman has harnessed the very essence of her highfalutin Caucasian being into Goop, a multi-million dollar lifestyle brand that encompasses everything from a well-read digital publication to highly attended events and 'miracle' skincare products.

This January, the newly married 48-year-old will be taking her body-aware ethos to millions of television screens around the world with the help of streaming juggernaut Netflix. Entitled the goop lab with Gwyneth Paltrow, a titillating poster and trailer for six-episode docuseries dropped this week.

"What we are trying to do is explore ideas that might be out there, or too scary", says Goop's chief content officer Elise Loehnen in the trailer.

The show has certainly set out to push boundaries and get people talking. Energy healing, psychedelics, cold therapy, psychic mediums, and female orgasms — Gwyneth and her Goop gang aren't afraid of being guinea pigs for some of today's most talked-about wellness trends.

The Internet hasn't been so kind, though. On YouTube, the trailer has received thousands of 'dislikes' as well as a tsunami of negative comments regarding its reverence of pseudoscience. We don't expect that to bother Gwyneth much. After all, she was dragged through the mud when Goop claimed that jade eggs would increase sexual energy a few years ago. The brand was fined $145,000 in 2018 as a result, but it continues to be on sale on the site.

Netflix has also courted controversy in 2020. Its all-new series, Messiah, which contains biblical and Muslim references, has been called into question in the Middle East.

Whether you worship at the altar of Mother Gwyneth or happen to be a skeptical cynic, goop lab promises a bucketful of memes and we'll be there for it.

the goop lab with Gwyneth Paltrow premieres on Netflix on 24 January.