Here's the Africa you probably won't see in mainstream media

Here's the Africa you probably won't see in mainstream media

New lens

Young Africans are posting images of their lives to show what the media won't. Mehdi Elaichouni of skincare brand ANIA explains the hashtag #TheAfricaTheMediaNeverShowsYou, used to combat negative cultural stereotypes of the continent

We Africans put up with a lot of nonsense. No, Africa is not a country. It's a vast continent with 54 countries, home to over one billion people who speak over 1,500 different languages.

Africa Google search

The myths and stereotypes about Africa are aplenty, what with the international media's representation of Africa often focusing on disease, poverty and war. Africa is considered to be the world's poorest and most underdeveloped continent in the world, but despite the collapse of global commodity prices and political shocks such as the Arab spring, the continent's economic lions are still moving forward. Things are looking up: A young and expanding population, increasing literacy, robust economy as well as growing investor interest from the rest of the world promise a central role for the African continent in the near future.

To combat oversimplified stereotypes, young Africans have taken to social media posts to show this progress despite the economic and political turbulences that have come about. With the hashtag, #TheAfricaTheMediaNeverShowsYou, the world can see what life in Africa really looks like, shedding the veil of media censorship, bias and sensationalism. Discover the wealth of art, nature and style through this window into a continent the world is still struggling to fully comprehend. 


Instagram | @mohito_a Culture juxtaposed !!! Faces on the wall vs real life...

Ivory Coast

Instagram | @sorevellers Attention le way Mariage Ivorien c pas petite affaire deh


Instagram | @vscocongo

Reunion Island

Instagram | @annasophielc Dear 2016, thanks for all the blessings. Dear 2017, I am ready!


Instagram | @rwandalicious_ Kigali Convention Center

Cape Verde

Instagram | @aleida.worldtraveller Mercado de Mindelo!


Instagram | @adamaparis They say a new hair is always a sign of big change for a woman ! And i absolutly agree. Let me introduce you to "Glamour" my New crush


Instagram | @david_mutua Whatever you'll be up to, have a fun filled weekend.


Instagram | @adedelifestyle love me some fresh fruits.


Instagram | @mzansigirl Fine dining Zambian-style! Enjoying Bush gourmet cuisine on the banks of the mighty Zambezi. The newly-opened.Elephant Cafe in Livingstone serves up African fusion food created with wild and locally-sourced ingredients, inspired by European, Asian and Middle Eastern cuisines. Chef @annabelhughessavannabel is passionate about foraging and using locally foraged wild nuts, fruits and leaves in her ever-changing seasonal menu. This was our dessert - basil ice cream on a mongongo nut Florentine with strawberry coulis. So good!

South Africa

Instagram | @wanderscollectors to celebrating #africanheritage and values, to life changing experiences! Happy #kwanzaa

Young Africans like me are passionate about their future, and it's time we stopped combining more than one billion people into one oversimplified mental picture. It's already starting.


About Mehdi Elaichouni
Always ready for his next adventure, Mehdi took his first flight to Sudan when he was three years old and stayed there for seven years with his family. Mehdi is now based in Singapore where he founded ANIA, a skincare company inspired by his childhood in Africa. Follow his adventures with ANIA on Facebook and Instagram.