Alicia Keys’ boo is behind Bally’s latest capsule special

Alicia Keys’ boo is behind Bally’s latest capsule special


Text: Adibah Isa

Image: Bally

Swizz Beatz is behind Bally’s new limited edition collection of accessories and ready to wear with artwork created by Spanish artist Ricardo Cavolo. Find out more about this Grammy-winning producer

1. He hails from South Bronx, New York City
Born Kasseem Dean, the half African, half Puerto Rican 39-year-old hails from South Bronx in New York City, with graffiti and street art influencing his life from an early age. He also did his own graffiti, using a tag name, Loco. At 23, he founded his own record label, Full Surface Records, with Clive Davis.

2. Jay-Z owns one of his paintings
While he's well-versed in the music business, he's also an art aficionado. In 2014, he was invited to be a guest curator at SCOPE Miami, a contemporary art show. Dean himself is an art curator and a painter, with pieces by Ernie Barnes, Keith Haring, Jean-Michel Basquiat and Andy Warhol in his home that he shares with Alicia Keys. Jay-Z even owns one of his paintings. "People have this perception of me that because I come from music, they think I am just some famous person who now wants to do art," he said in an interview. "But I bleed this for real."

3. Bally's influence in the hip-hop world attracted Swizz Beatz
The rapper, music producer and designer was taken to the Swiss luxury brand's early influence in the hip-hop industry. Back in the '80s, rappers such as Doug E. Fresh and Slick Rick were fans of Bally. The duo performed at the dinner party to celebrate the collection, with guests such as Cavolo, A$AP Rocky, Jermaine Dupri, A$AP Rocky, A$AP Ferg and Lil' Vicious in attendance.

4. Spanish artist Ricardo Cavolo was chosen for his diversity
Dean wanted an artist whose work was diverse, with no boundaries when it came to colour. Cavolo's style is eclectic, seen in the folk, tattoo and religious imagery splashed across Bally's range of backpacks, high tops, slip-ons and accessories. Dean and Cavolo met through his 'No Commission' artists' project with Bacardi.


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