Music, movies, podcasts, webinars, art, and games: Quarantine with Gucci, Bottega Veneta, Louis Vuitton, and your favourite luxury brands
That luxury fashion houses are investing in art and culture world is nothing new. Fondation Louis Vuitton in Paris is a full-fledged art museum and cultural centre. Gucci Osteria da Massimo Bottura counts restaurants in Florence, Italy, and Los Angeles, USA. Net-A-Porter excels in editorial content as much as it does in e-commerce. As the world reels under the devastating impact of the pandemic, the fashion industry is looking to art and culture to provide some semblance of normalcy, solace, and hope in these crazy, isolating times. Keep calm and follow these brands for music, film, podcasts, cookalongs, and more, while you #stayhome.
Want a feel of what it's like to be at a McQueen show? The brand has launched two playlists — curated by John Gosling, the man responsible for the house's show soundtracks for more than twenty years — on Spotify. Within, you'll find the haunting sounds by English composer Isobel Waller Bridge and the London Contemporary Orchestra, who've created the soundtrack specially for the McQueen spring/summer 2020 women's show.
#BottegaResidency is a virtual space where you'll find live music performances, cooking classes and recipes from rising-star chefs, and movies. Accessible via Instagram, YouTube, Weibo, Line, Kakao, Spotify, Apple Music, and a dedicated microsite, enjoy weekly picks from Bottega's creative director Daniel Lee, photographer-filmmaker Tyrone Lebon, as well as Phoebe Reith who is the director of development at Sadler's Wells Theatre.
We never thought we'd say this, but if Netflix and your usual streaming channels are boring you, here's another avenue for your movie fix. Hedi Slimane, French photographer and Celine's artistic director, has curated a selection of Hollywood icons and cult classics on movie platform Mubi, which you now have free access to until 31 May. Film selections include Francis Ford Coppola's Apocalypse Now (1979), Jean-Pierre Melville's Le Cercle Rouge (1970) and Ingmar Bergman's Persona (1966).
As we continue to stay at home, French brand invites us to stay connected with Chloé Voices: a series of uplifting content, live interactions and performances taking place on our Instagram feed, Live and Stories to enjoy now while we stay at home. From chats with creative director Natacha Ramsay-Levi, DIY Guides on drawing with Langley Fox Hemmingway to performances with Ellie Goulding, Chloé seeks to keep us all engaged and show that while we might be isolated, we're never alone.
Delve into the latest series in Dior's podcast, Mes Chéries: The Women of Christian Dior, hosted by former Harper's Bazaar editor-in-chief Justine Picardie, to learn more about the women around Christian Dior who inspired his work, dressing the incomparable Argentianian first lady Eva Perón (Evita), and then ultimately come to define the look of upper echelon women in the 1950s and '60s with his feminine evening dresses. Available on all podcast streaming services.
Porter, the editorial arm Net-A-Porter has launched a podcast titled Pieces of Me — My Life in Seven Garments that features seven incredible women recounting defining moments of their lives and the clothes they wore at the time. The weekly series is running till April 22 and guests include actress Tracee Ellis Ross, director and artist Sam Taylor Johnson, and women's rights activist Zainab Salbi.
While you're at it, how about checking out our very own podcast with Simone Heng?
Creative director Jonathan Anderson has created Loewe En Casa, a series of online events, talks and workshops shown on Instagram Live. Paced in regular appointments throughout the week, learn about metalwork, weaving, ikebana, goldsmith, ceramics, woodcraft, and textile-making through studio tours, craft demonstrations, and Q&A sessions with collaborators involved in the brand's cultural projects as well as the finalists of the Loewe Craft Prize.
More than just a place to see (and try on) the house's beautiful clothes, statement accessories, and covetable makeup, Gucci's mobile app also houses Gucci Arcade, where you can kill time playing the handful of fun 8-Bit games, and Gucci Places, which features a line-up of special locations that hold a cultural connection to the house.
Beloved shoe brand Jimmy Choo has launched an interactive social activation that focuses on creative director Sandra Choi's sketches whilst inviting the Jimmy Choo community to join the creative conversation. Each Sunday, over the next six weeks, followers will be able to submit their own fantasy shoe design with a selection of the best to be highlighted each week on Instagram Stories. At the end of the six weeks, five winners will be selected and these illustrations will go on to inspire a capsule collection as part of the spring/summer 2021 collection to be sold online.
Each week, Fondation Louis Vuitton is offering three #FLVfromhome digital programmes on Instagram, Facebook, Twitter, YouTube and LinkedIn: digital exhibition tours on Wednesdays, a classical music concert on Fridays, and a performance by the laureates of Classe d'Excellence de Vionloncelle, directed by Gautier Capuçon on Sundays. For the kids, the Fondation also offers a selection of family activities and games echoing the exhibitions and the collection displays that can be easily recreated at home.
In a time of crisis, many of us question whether fashion is considered "essential" in a pandemic. While many of us have put shopping on the backburner for the time being, luxury brands are still keen to show their support, whether via the production of PPE and hand sanitizers or through cultural outreach. With the creation of Possible Conversations, Prada is conducting a series of live dialogues between thinkers, cultural arbiters and fashion figures across the world, hoping to bring together individuals who are looking to connect during this period of self isolation.