Gucci's new book will please the God of winemaking and fertility

Gucci's new book will please the God of winemaking and fertility

Street savvy

Text: Adibah Isa

As part of the worldwide launch of Dover Street Market New York on 5 May, Gucci is launching a special limited edition book, Epiphany, by photographer Ari Marcopoulos

Gucci clearly enjoys taking its fashion to the streets. For their fall/winter 2016 show in Milan, the Gucci Ghost signature of street artist Trevor Andrew emblazoned a selection of their frocks and accessories. The connection between the artist and creative director Alessandro Michele stemmed from street photographer Ari Marcopoulos, who was shooting the brand's pre-fall 2016 women's and men's look books. The Dutch-born, New York-based photographer spent seven days capturing the pre-fall collection — he even referred to the time as one that "would have pleased Dionysus (the Greek god of fertility and wine)". Andrew's a good friend of Marcopoulos, who hooked up this meeting of minds.  


Come 5 May, you'll finally get to see those photographs surrounding the shoot — that is, if you're one of the lucky few who'll bag his latest work for the fashion house, Epiphany, a limited edition impressionistic book. Its unwrapping alone is a visual treat. A holographic Gucci snake slithers on the purple bubble wrap envelope, nursing its insides in seduction that could just be fatal. A transparent pocket on the cover houses a teaser photograph, one of 13 different images chosen at random. Inside, its contents are divided into three sections with black and white and colour photographs.

To coincide with the worldwide launch of Dover Street Market in New York, visitors to the Lexington Avenue address will be able to purchase a limited number of 1,000 copies, which will only retail for a month. After that, sales will continue during the Pitti Uomo exhibition in Florence in June — as well as another signing at the Gucci Museo, where Epiphany is also retailing. 


For more on Gucci, click here. Read our interview with Trevor Andrew here.