The [Not-So] Convenience Store Exhibition is all about challenging unsustainable habits of convenience
Not your average 7-11
If you happen to be at the National Design Centre, it's likely you'll have spotted a new exterior that vaguely resembles Japan's popular convenient store, Family Mart. Upon a closer look, though, you'll realise that it is actually Kinetic Singapore's latest venture. Dubbed The [Not-So] Convenience Store, it harbours collapsible cups, reusable straws, and environmentally-friendly alternatives — a far cry from the easy-to-throw bottled drinks and canned food you've come to expect from a convenience mart.
So what is this convenience store that isn't quite one? The goal is to encourage an inconvenient yet sustainable lifestyle; a fresh take on the usual #gogreen preaching that might prove more effective in encouraging sustainable living by challenging consumers' to rethink their wasteful lifestyle choices. The range featured spans across different aspects of daily life — from metal straws to remind us of our unmindful plastic use to reusable containers that require washing as compared to disposable variants. Astri Nursalim, Creative Director at Kinetic Singapore, details the deeper meaning behind the price tags slapped on the shelves. ”With The [Not-So] Convenience Store, we want to tell people that there is a price to convenience — and it is being borne by the Earth.”
Shortlisted at the Fast Company World Changing Ideas Awards 2020, the world's first convenient store that promotes inconvenience is looking to get more like-minded vendors to stock their shelves up with a wider variety and range of products — so you can expect the exhibition to be continually evolving. And for those with itchy fingers, you don't have to just walk around browsing the store, either. You're welcome to get hands on by making 'donations' to the store. The store accepts them in the form of clean reusable bags, and small electronic items for e-waste recycling.
Well, don't just read about it, head on down to visit this one-of-a-kind convenience store for yourself. Don't let the title of the exhibition throw you off too — despite its name, the exhibition is ironically located in a very convenient centralised location (111 Middle Road). Mark your calendars: it has commenced its nine-week run from 25 January and is set to end 30 March 2021.
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