The Artling app's new augmented reality feature lets collectors see what art would look like in their home
Dressing the walls
Back in September 2017, IKEA's future-living lab Space10 launched IKEA Place, an augmented reality app that allowed homeowners to virtually place furniture around their homes and view it through their smartphone's camera. It took a while for the art world to catch up, but they did eventually. Early last year, the auction house Christie's upgraded their app with an AR feature to enable buyers to preview artworks on their walls before they buy it and even claiming to provide a "hyper-real view of every brushstroke and intimate detail of works offered".
Now, dedicated Asian art online gallery The Artling has followed suit with a similar app update. Their new AR feature lets collectors place any artwork from their online catalogue onto the walls of their homes or offices with a few taps of their phone screen. Collectors will not only get to view the actual dimensions of the artwork in real-time; just like at a physical gallery, they may choose to take a closer look at the textural details of the artwork when they approach it through their smartphone's camera.
While it might be not entirely new, The Artling's AR feature does bring its extensive collection of artworks from over 2,500 Asian artists to new art-appreciating audiences around the region who might potentially be looking to start an art collection of their own. It might be interesting to see if the AR feature will be extended to the gallery's design objects in the future as well.