SG50: We can't even... National Day branding that totally missed the mark

SG50: We can't even... National Day branding that totally missed the mark


Text: Adibah Isa

Image: Instagram,
Getty Images

We're all for celebrating Singapore's Golden Jubilee with pride, but some of these SG50 brandings are pushing the envelope — and not in the most creative of ways

1. Latte art

Because leaves and bears coming out from your cuppa are so 2000-and-late.


2. Driver's license

Congratulations — you can now drive your own way to Malaysia, always keeping in mind who we separated from 50 years ago.

3. Eclairs

These mini French bites have been infused with Singaporean flavours — this one from Tiong Bahru Bakery is filled with durian, and we've also spotted a teh tarik incarnation elsewhere. Groundbreaking.

Instagram | @andreazureene

4. Lager

"Celebrate this Jubilee in style!", says The 1925 Microbrewery & Restaurant. We're not sure how stylish lagers can be when brewed with beetroot juice and extract, but we'll try anything once.

the 1925

5. Baju kurung

Spotted: Modesty taking on patriotic forms in Joo Chiat Complex before the recent Hari Raya celebrations.

Baju kurung

6. McDonald's

The purveyor of fine fast foods gets creative, championing colloquial language.


7. Fish cake

Firstly, it's a debossed fish cake. Debossed — that's true craftsmanship right there. Secondly, Singapore's turning 50 (last we checked), so better save ahead for next year's celebration.

Fish cake

8. Flowers

Nothing says "I love you, Singapore" than a tasteless bouquet of flowers, barricaded to ward off thieves with equally distasteful habits.


9. Hello Kitty

Because queuing for something you can brag about on social media is everyone's favourite pastime. Also, it's catnip for aunties.

Hello Kitty

10. Hairstyle

We. Can't. Even.

Hair SG50

For SG50 commemorative pieces done right, click here.
To see what our #FriendsofBuro are patriotic for, click here.
To discover vintage Singapore through our family archives, click here.

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