Louis Vuitton Series 3 Exhibition, Chapter 1: Three things you should know

Louis Vuitton Series 3 Exhibition, Chapter 1: Three things you should know

Special feature

Text: Adibah Isa

Louis Vuitton’s anticipated LV Series 3 exhibition opens in Singapore this weekend. Over the next fortnight, Buro 24/7 Singapore will reveal layers of this event through five chapters. The first instalment: Three things you should know

1.    Louis Vuitton's 'Series' exhibitions were created to bring the runway show to people who haven't been to Paris Fashion Week
'Series 1', which was held in Shanghai and Tokyo in September 2014, was sparked from an idea by creative director Nicolas Ghesquière after his first runway show for the brand; that is, fall/winter 2014. In short, each 'Series' documents Ghesquière's design process for each of his runway collections. For 'Series 3', the designer will bring a reintepretation of his third show for the house, the fall/winter 2015 collection, to greater heights.

Jennifer Connelly in LV Series 3

2.    It takes a really, really detail-oriented person to create the Petite Malle and Dora
But all for the better. Ghesquière's known for his uncompromising attention to detail and high standards of quality, which is evident in the exhibition's step-by-step construction journey of the Petite Malle and Dora: From materials, to techniques used, and innovation applied. Expect three rooms dedicated entirely to unveiling secrets behind Louis Vuitton's craftsmanship.

Louis Vuitton Petite Malle in SG50 colours

3.    The location had a lot to do with the decision to make Singapore the second and last stop for 'LV Series 3'
To be staged in the South Crystal Pavilion at The Shoppes at Marina Bay Sands, the venue pretty much sealed the deal: It is parallel to the brand's one-and-only Island Maison in the world. Coupled with the fact that Singapore stands as a tradition-meets-innovation city, it's a prime spot for Louis Vuitton to look back at the past, be in the present, while also looking towards the future. It sure is a far cry from the exhibition's previous London home: The brutalist concrete block, 180 The Strand.

LV Island Maison

LV Series 3 Exhibition will be held at the Crystal Pavilion South located at The Shoppes at Marina Bay Sands from 28 November to 23 December. Admission is free — register online here to skip the queue.

Stay tuned for the next chapter in this Louis Vuitton special.