This London apartment has Burberry, Paul Smith and Alexander McQueen-inspired bedrooms

This London apartment has Burberry, Paul Smith and Alexander McQueen-inspired bedrooms


Text: Adibah Isa

One Tower Bridge on London’s South Bank features rooms designed to the tastes of Burberry, Alexander McQueen and Paul Smith

If you're a fashion aficionado who's set your sights on living in London, your Everest has reached a new peak: One Tower Bridge, a property located snugly in London's South Bank. Developed by Berkeley Homes and designed by Squire and Partners (the "starchitects" behind The Clarges Mayfair, a site we visited last year), one of the one, two and three-bedders, a three-bedroom triplex and lateral and duplex penthouses could very well be your dream home come 2017.

Why? They've unveiled a show home just in time for fashion week season. Interior designers Johnson Ribolla have given rooms a sartorially savvy touch, favouring the best of British designers. Imagine coming home to the comforts you're all too familiar with — Paul Smith's chaos of colour, Alexander McQueen's rad extravagance and Burberry's classic tailoring. While the fashion designers do not endorse them, Johnson Ribolla have reinterpreted the designers' collections and aesthetics into the accessories and furniture of the rooms. There's no overkill too — instead of "over-designing" the rooms to include the big names' home collections, they've gone for a softer approach by selecting other products.

See below for their inspirations as told by Giacomo Ribolla, a director at Johnson Ribolla.

Paul Smith 

Paul Smith One Tower Bridge 

"The Paul Smith and Alexander McQueen bedrooms have been designed for younger members of the family so they take on a more contemporary design as a result. Paul Smith is targeted towards the male collection, with a particular focus on the brand's accessories where colours are mixed with a much more traditional palette, such as the wallets, bags, belts, clocks and bracelets."

Alexander McQueen 

Alexander McQueen One Tower Bridge

"The Alexander McQueen design was more challenging as his style changes the most. The room was also aimed at a younger family member so we looked to his Spring 2016 collection. It is the brand's attention to detail and exceptionally high quality of materials that are the true hallmarks of all the collections, so we ensured we selected fabrics and furniture that would reflect this."


Burberry One Tower Bridge

"We approached Burberry from a more traditional viewpoint as this was the master bedroom. We looked at the products that Burberry is famous for — such as trench coat, scarves and bags — and based the design around key elements from these items."

One Tower Bridge is expected to complete in 2017. For more information, click here.