New York Fashion Week may have just concluded, but that’s not stopping American brand Coach from marching to its own beat. The brand is set to premiere its autumn 2021 (both womenswear and menswear) collection digitally as part of what it’s calling, Coach Forever Part Two.
As the name suggests, the autumn 2021 collection is set to be a continuation of Coach’s spring/summer 2021 presentation — one that featured a cast of Coach Family members and collaborators that included Kaia Gerber, Megan Thee Stallion, Kate Moss, and Debbie Harry, among others.
This latest edition is poised to be even more elevated. Jennifer Lopez, Michael B. Jordan, Hari Nef, Wisdom Kaye (and more) will be bringing the collection to life with the assist of Juergen Teller through fashion images and films. In addition to that, writer and director Frances Frances is involved with creating short films to add to the digital presentation.
Basically, as executive creative director Stuart Vevers puts it: “We’re evolving the story of Coach Forever by adding playful moments that celebrate pop culture and escapism.” Something we could all do with at this point in time.
Watch the Coach autumn 2021 presentation here as we bring you all the action straight from your very own digital front row seat.
What: Coach autumn 2021 presentation
Where: New York
When: Tuesday, 23 February 2021 at 10pm Singapore time
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