For those unaware, October doesn’t just signify the beginning of spooky season. Rather, its descent also heralds the beginning of breast cancer awareness month. This annual campaign is done so as to raise awareness on its impact and effects; an occasion that has many beauty brands jumping in to contribute. Typically, this is done via the sales of limited edition products that fund or assist with breast cancer screenings, research, treatment and education. 2021 is no exception, with many a label releasing special drops to chip in for a worthy cause. See ’em all, below.
GHD
GHD is partnering with UK-based charity, Breast Cancer Now, to push out yet another breast cancer awareness campaign — an ongoing collaboration over the last 17 years, mind. This year has the brand donating £10 for all sales from their Rose Pink collection, with the money going to various breast cancer charities around the globe.
Estée Lauder
The Estée Lauder Companies’ Breast Cancer Campaign supports lifesaving research, education, and medical services in its mission to create a breast cancer-free world. The conglomerate will be donating $30 from the sales of their limited-edition #AdvancedNightRepair — aka Asia’s top anti-ageing serum — to the Breast Cancer Research Foundation from 1 October 2021 – 31 December 2021. Sweet.
Bobbi Brown
The label is turning their focus on to their limited-edition Crushed Oil-Infused Gloss Duo. Featuring two hydrating, high-shine glosses decked out in their exclusive pink packaging, Bobbi Brown has promised 50% of proceeds to the Breast Cancer Research Foundation.
Glowfully
Early detection is key in eradicating breast cancer. As such, Glowfully has partnered with three screening clinics across Singapore. For the entire year, all patients who have undergone a mammogram at any of said three clinics will receive a Glowfully Care Pack. This promotion will be available until stocks run out. They have also launched further separate promotions where shoppers can enjoy a buy two, get one free deal after purchasing their H20 Jelly Mask – where a portion of all sale proceeds will go to the Breast Cancer Foundation. There is also the Ultimate Bundle and the Day & Night Hydration Duo to consider, with Glowfully committing to donate 10% of their proceeds from these products to the Breast Cancer Foundation, too.
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