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Loewe Home Scent: The next bougie, botanical-scented fragrances you’ll be seeing all over Instagram

Loewe Home Scent: The next bougie, botanical-scented fragrances you’ll be seeing all over Instagram

Back to nature

Text: Emily Heng


Devastating runway reviews are far and in between. Sure, there's been criticism aplenty of misguided direction, poor construction, and even comparisons to sad, unfulfilled clowns (i.e. Dior Haute Couture fall/winter 2011) — but yet, nothing hits quite as hard as the one-trick pony label. Is it any wonder, then, that fashion houses are diversifying at a rapid pace? Last year alone had Celine venturing into fragrances and Gucci exploring lipsticks. This year sees Carolina Herrera makeup and, as of late, Loewe fragrances.

Deriving inspiration from Victorian herb garden, Nuria Cruelles, the Loewe Home Scent range comprises 11 scents that evokes the essence of raw, earthy delights in the vein of honeysuckle, beetroot, coriander, and more. Conceptualised by creative director, Jonathan Anderson, they are available as candles, wax candleholders, home fragrances, rattan diffusers, matches, and even soap. Candle variants are housed in a terracotta vase that comes in three different sizes, all of which are painted in warm, pleasant hues sure to make a striking addition to any vanity.

Loewe Home Scent: The next bougie, botanical-scented fragrances you’ll be seeing all over Instagram (фото 1)

Theoretically, this means you can lather up and douse yourself in the eau de Loewe while you're at it. Hey, why let your abode have all the fun, right? Spy the full line-up, below.

Loewe Home Scent will be available at Loewe Paragon from 3 September 2020.

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