Three Valentine’s Day beauty collections to have and to hold

Three Valentine’s Day beauty collections to have and to hold

I heart makeup

Text: Angelyn Kwek

Take a trip down lovers’ lane with nothing less than your best face in V-Day themed makeup

Having something special planned for Valentine's Day usually entails dining and dancing (or Netflix and chilling if you're going low-budget), but beauty junkies look forward to all that pomp and pink fluff in more ways than one. Bingo: Limited edition Valentine's Day beauty collections and all the makeup inspo that comes with it. Regardless if you've got a hot date or you're just kicking back with your pals toasting to Singles' Awareness Day on the flipside, there's no denying the love when it comes to these pretty V-Day goodies. So break out the brushes (and the moolah) and set a date for yourself with three must-have beauty collections:

1. Kylie Cosmetics Valentine's Collection
Set to break the Internet again with her eponymous makeup label, the millennial mogul has been riling up the community with teaser snaps of her Valentine's Day collection of what looks to be a massive launch. Expect minis of her famed liquid lipsticks packaged in a limited edition hot pink metallic foil, sets of eyeshadow duos paired with lippies, as well as a palette extravaganza with nine new shades and the debut of two of her very first blushes.


2. Sephora Collection, Valentine's Day Edition
Giving the day of lovers a whimsical bent, Sephora's in-house signature brand has whipped up an adorable makeup and skincare trio decorated with hearts and arrows. From classics such as the Nourishing Velvet Cream and Cotton Flower Hand Wash, these products have been dressed for the occasion and are perfect for Secret Valentine's gifting. Plus the utterly darling looking lip balm is a handy little lifesaver to keep dry kissers at bay for all your V-Day smooches.


 Valentine's Day limited edition makeup

3. Too Faced x Kat Von D Beauty Better Together Collection
What do you get when two makeup powerhouses collaborate? Why, none other than the Better Together collection by Too Faced and Kat Von D. In true 'matchy-matchy' style, founders Jerrod Blandino and Von D — who are besties IRL — have come up with a limited edition two-sided eyeshadow palette that celebrates the unique DNA of their respective brands while complementing each other. With all-new shades in each half, this heart-shaped bad boy is even made to separate down its magnetic middle for sharing.