Ultra HD: Make Up For Ever's newest innovation

True skin

Ultra HD: Make Up For Ever's newest innovation
Make Up For Ever started the high definition revolution with its HD makeup range in 2008. Now the brand brings us Ultra HD — an even better version

When high definition cameras first came out, Make Up For Ever founder Dany Sanz created the brand's HD Makeup range specifically for cinema makeup artists. These artists relied on the brand's foundations, primers, loose powders and blushers to smooth, conceal and blur any imperfections, helping their clients to pass the scrutiny of pin sharp cameras. 

Now, the newest technology is 4K compatible cameras that have levels of detail four times higher than a regular high definition camera. What this means is that every pore, wrinkle and mark will be even more obvious on our television, tablet and smartphone screens.

Ultra HD is formulated to adapt to 4K technology thanks to its ultra-fine granulometry that unifies the complexion without any visible lines and masks imperfections seamlessly. The exceptional texture gives the complexion a natural, luminous finish and always looks like real skin, not makeup, by allowing the skin texture to show while correcting imperfections. The formula also contains slow-diffusing spheres of hyaluronic acid so that skin gets a 24-hour replumping effect that helps keep wrinkles and lines at bay.

Another major plus to this star foundation is the wide variety of shades from the purest eggshell to the deepest mocha. Even here in Singapore, there will be 35 of the 40 shades available in the Make Up For Ever Pro Loft while Sephora outlets will carry a selection of shades. 

$72. At Make Up For Ever Pro Loft and counters from 3 Sep 

Text: Renée Batchelor

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