Trending now: Angular lipsticks

Trending now: Angular lipsticks

Room for squares

Text: Renée Batchelor

If you're a lipstick lover you may have noticed a movement towards more angular, square lipstick shapes. Here's why this new style is gaining popularity

Lipsticks are the one item in a makeup wardrobe one never gets enough. And there's no shame in saying you own even 100 lipsticks, although if you admitted to owning 100 foundations or makeup removers, people might look at you kind of funny. If you've been following lipstick trends as closely as us, you're probably aware that tattoo stains and matte finishes in wearable formulas have been pretty popular over the last year. But the newest trend hast taken on a different shape altogether  — focussing on the bullet design rather than purely on the formula, colour or finish.

YSL Beauté Rouge Pur Couture The Slim

Yves Saint Laurent Beauté's newest launch, the Rouge Pur Couture The Slim, is sleek like a cigarette, but packs a powerful punch. Besides a couture, leather-matte finish — think the material you might find on leather trousers — it also comes in an angled, block shape. The lippie is full-coverage and highly pigmented and the sharper tip makes for more precision application. Explains Tom Pecheux, YSL Beauté's global beauty director, "The dense, powdery texture and intense colour of Pouge Pur Couture Slim calls for a perfectly defined lip line. Drawing a square shape around the cupid's bow before applying lip colour is an insider trick known to professional makeup artists. So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves."

Pecheux even has a user-friendly tip for those using this lipstick. "To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct cupid's bow. Then work outwards, using the sides of the square to add a high-precision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising, 'push up' effect." 

Shiseido ModernMatte Powder Lipstick

Similarly Shiseido's revamped makeup collection features the ModernMatte Powder Lipstick. Offering the comfort of a balm and the impact of a high pigment lipstick, this also comes with a customised, angled bullet. It is both a nod to Japan's modern approach to architecture, as well as a way of providing extreme precision and control to the user. Lips can look sharper than a Kasumi damscus knife without the need for a separate liner, adding to the kind of ease a modern woman demands from her product.


But these aren't the only brands which offer the hot, new lipstick bullet shape. Zoeva's Luxe Matte Lipstick also comes in a square tip for precise application. Charlotte Tilbury's Matte Revolution Lipsticks also come with a square, angled tip that is meant to mimic the shape of a lip brush — the gold standard for precision. Laneige's Two Tone Lip Bar, meanwhile is a dual-coloured lipstick that has a block tip with an oblique cut. This helps the user ingeniously blend the two colours together seamlessly, for a more natural, gradation effect. Our only gripe? Over time and with repeated use, these angled tips do dull and become more rounded. But when they are sharp, they make lipstick application so much easier.